What Is SEO | How To Use SEO

What Is SEO (Search Engine Optimization)

First, let me just say, the term SEO stands for Search Engine Optimization. Now to answer the question, “what is SEO?” In the simplest terms, SEO (search engine optimization) is a system of methods used in a particular area of activity to improve the amount of visitors to a website. The strategies, techniques and tactics used by internet users are in the purpose of obtaining a high-ranking placement in the search engine results page (SERP) – Including in the search results page are: Google, Bing, Yahoo, Firefox, and other known search engines.

SEO On-Page and Off-Page Optimization

What Is SEO - Search Engine OptimizationThe search engine optimization is split between two basic optimization areas which are: on-page and off-page. In brief, the onpage optimization refers to all elements such as HTML code, word content, and images that can be taken directly within the website in order to better its chance in the search rankings. The offpage optimization refers to features such as backlinks that have an effect on your website listing in natural search results. These features are off-site and are not controlled by you or the coding on your web page. So basically, to sum search engine optimization up, it is the process of increasing the visibility of a website or webpage on organic search engine results page by implementing the two basic on-page and off-page optimization.

How To Use SEO (Search Engine Optimization)

Search Engine OptimizationHow to use SEO (search engine optimization) within WordPress is very easy when you know and can identify the keywords of a blog post. Using the relevant keywords correctly on a blog post being created on a website can improve your ranking on search engine results page (SERP) as part of your internet business marketing strategy. The two most important elements when creating a blog post and want it to be naturally high in ranks in organic results of a search are identified below:

~How To Use SEO Keywords

How to use SEO Keywords? Listed within your WordPress site is the SEOPressor Keyword – This setting is used as a guide to check your Score and Keyword Density. Understanding and knowing how to use them can be critical when you are trying to better your chances on search engine ranking.

Please refer to the Influx Entrepreneur snap shot taken below, as an example:

SEOPressor Keyword

~SEO Meta Tag

The most important and obvious use of keywords during the organic search engine optimization process is in the keywords Meta Tag located within your WordPress of the page’s html code – so when you have carefully chosen the keywords that are relevant to your blog, these keywords should be placed in the Meta Keywords Tag in an order from largest to smallest phrase with the initial letter of each keyword capitalized.

The same keywords should be placed in the Meta Title and Meta Description of your page. Search engines use the Title and Description as a summary of what the page is about, therefore, placing keywords within those tags are always helpful.

Please refer to the snap shots taken below, as an example of Influx Entrepreneur Meta Tags from two different platforms settings.

Influx Platform 1Meta Keywords Tag

Influx Platform 2Meta SEO Features

Note: It is crucial to use keywords throughout the content of your page.

Why Search Engine Optimization Is Important?

For anyone that is in the internet business, it is always important and useful to know Search Engine Optimization if you want properly advertise and promote your products and services – this is the best and most effective way for your site to be visited by users and or customers. Just remember that the higher a website ranks in organic results of a search, the greater the chance that the website will be visited by a user.The snap shots provided, are a layout of how search engines processes and categories a webpage with a certain search engine marketing service called Market Samurai – This search engine optimization program is accurate and is being used by many website users for keywords research. Another famously known keyword planner / keyword research service is the “AdWords” – The difference between Market Samurai and AdWords – Adwords is free and it doesn’t require you downloading it, unlike Market Samurai.

Please refer to the images below as they relates to the keyword research “MLM” not referring back to any sites in particular:

Market Samurai MLM Result

Keyword Research Location With the Google Search Result

Domain Age


Citation Flow

Trust Flow

Index Count

Referring Domains

Referring Domains Page

Page Backlinks

Domain Backlinks


DMOZ Directory

Keyword In Title

Keyword In URL

Keyword In Description

Keyword In Header tag

Note: All the snap shots images above, give a brief description of what they represent.

Black Hat SEO

There are the good guys and bad guys in everything and in this case, Black Hat SEO is the bad guys – Among Black Hat SEO, there is White Hat SEO, with White Hat SEO being the good guys. Some online marketers will cleverly cheat their ways to be ranked by search engines. Black Hat SEO is technically a violation of search engines “terms and service” and in most cases, after the guidelines of search engines have been disobeyed and the webpage is ranked, it is later get changed by the person responsible. Examples of these unethical strategies include doorway pages, keywords stuffing, unseen text, adding unrelated keywords to the webpage and as I mentioned earlier, changing the webpage after it has been ranked by search engines.

Black Hat SEO

Quick Way To Learn SEO

Quick Way To Learn SEOA quick way to learn SEO (Search Engine Optimization) is having someone who is experienced and understands search engine optimization to show it to you. You can however, watch video tutorials and do research but it would be more effective and understandable if someone were to spend the time with you, by guiding you through it and explaining it to you same-time. Continued practice of search engine optimization will help you to get better and better when creating text content on your web page – this is also another quick way to learn SEO.

Search Engine Marketing Service

Search Engine Marketing ServiceThere are a lot of search engine marketing service being offered on the internet which is another reason why search engine optimization is important for us to know, especially if you’re considering or in the the search engine marketing optimization business. If you are thinking about getting in the search engine marketing business, I would advise that you do a bit of SEO Outsourcing.

Search Engine Optimization Keywords

Search Engine Optimization KeywordsWhen you know and understand search engine optimization and how to use it, finding the relevant keywords to use on your web page, will be naturally easy. In using the right search engine optimization keywords on a blog post, it improves your chance to be ranked on search engine results page (SERP). A lot of internet users making text content and wondering why they are not listed on the top of google but do they honestly know how to work the search engine optimization keywords?  

Search Engine Optimization Program

Search Engine Optimization ProgramThere are a lot of Search Engine Marketing Service and Search Engine Optimization Program Software being offered on the internet to get anyone started but why pay for something when it can it can be done naturally? If you know your way around using the SEO Meta Tag, Meta Title and Meta Description, you’ll be fine without having to pay for getting ranked – Some perfect examples are, “leads for my mlm business” and “leads for my multi-level marketing business” that I naturally created and posted from the WordPress of Influx Entrepreneur Platform. With that being said, if you are interested in knowing how to make money online or about search engine optimization and how to naturally get ranked on search engine results page (SERP) without any search engine optimization program, click here

SEO Marketing Companies

SEO Marketing CompaniesNo matter how great the SEO Marketing Companies are and or whether you’re using a search engine optimization program, if you are not using the relevant search engine optimization keywords correctly, your chance of getting high ranks in organic results of a search will be less and this means, your site might not be visited by users. While Influx Entrepreneur is not a search engine marketing service, it’s chances of getting found in organic results of a search are great and this is due to the fact that, we know what we are doing, our website has a natural organic search and lead magnet. Obviously, any SEO Marketing Companies going to have the edge over Influx Entrepreneur but will they focus on just you and go above and beyond for you, in terms of getting your website found and visited by internet users?   

Best SEO Companies

Best SEO CompaniesBest SEO Companies doesn’t necessarily means, hey! they are the best so your webpage won’t stand a chance against theirs. This won’t be an issue and shouldn’t be considered a problem when you know use the relevant keywords on a particular page. Influx Entrepreneur Platform and mentorship can get you there without you having to pay for advertisement or buy into any search engine marketing service –  we perform and produce equally as effective as even some of the best SEO companies.  

SEO Outsourcing

SEO OutsourcingMany believe that online marketing is solely dependent on SEO outsourcing and that they can’t do without them – I also understand that while search engine optimization is one of the most effective and efficient way of online marketing, seeking out these SEO Marketing Companies can lead to a major loss, if you are not producing quality content and have no knowledge of search engine optimization and how to use SEO keywords. In some ways, SEO outsourcing can be beneficial and work in anyone’s favor but mostly for those experienced in the field.

Related Link:

SEO Features

Search Engine Optimization Is Free and Easy With Influx Entrepreneur!